Nothing But the Beat
David Guetta
Sometimes hard work does, in fact, pay off. At the age of 43, Guetta is just now reaching the height of his career; I’ve no doubt he can ride the wave right into the next decade. Four years ago, everyone and his mother had to have Timbaland produce a track. Now, with the American adoption of the European dance sound, that torch has been passed to Guetta. Nothing But the Beat hops on the train all superstar DJs have been jumping on in the last 10 years: ditching the niche club market and amalgamating pop artist stardom with an addictive dance sensibility — not to mention a nicer paycheck. Beat employs pop royalty of the moment, including Nicki Minaj, Flo Rida, Taio Cruz, Ludacris, Snoop Dogg, Usher, will.i.am, Chris Brown, Lil Wayne, Akon, Timbaland, Dev, Jennifer Hudson, Jessie J and Sia, and could easily sweep the Grammys. Nothing but the beat? More like nothing but sweet candy. Get a taste.
